Recap: 5 Ways to Not Get Fired as a Marketing Leader

The average tenure of a marketing and sales leader at a high-growth startup is short, and it’s short for a reason. How do you build staying power at any company as a marketing leader? It’s important to build specific strategies to gain a seat at the proverbial table. Join Kyle Lacy as he walks you through the five ways to position yourself as a marketing leader, from revenue alignment to owning a pipeline/revenue number.

Meet the Presenters

Ariana Shannon

Director of Marketing, Brand at SalesIntel

Ariana started her career in the tech space as a video marketer at Cirrus Insight and hasn’t slowed down since. Over the last five years, she has been on the fast track, taking her to her current role as the Marketing Director at SalesIntel. Her unique perspectives on sales, marketing, and operations have been forged by a career spent entirely with start-ups. This gives her a leg up as she knows what is needed for not only her team but for her organization to succeed.

Kyle Lacy

CMO at Jellyfish

Hey, I’m Kyle. I’ve spent the last 17 years building, scaling, failing, and winning in high-growth software. I’m currently serving the Jellyfish team as their CMO, and before joining the Jellyfish ‘bloom’, I had the pleasure of building a company called Lessonly. We employed over 230 people and changed the lives of many more after our acquisition. I’ve also been fortunate to lead teams at Seismic, OpenView, Salesforce, and ExactTarget. But most importantly, I’m the father to two wonderful boys, an energetic dog, and one too many books on World War II.