What you need to know when planning your next ABM campaign!
The two most desirable traits of an Account-based Marketing (ABM) strategy is scale and accuracy. An ABM platform is a game-changing tool that helps you find, engage, and close best-fit accounts and drive higher revenue, enabling you to get the ABM results you want at scale. However, if you’re slightly off target when identifying your Ideal Customer Profile (ICP) or you don’t have accurate data, your campaign will not succeed.
While different elements make up an ABM platform and enable it to plan and execute successful ABM campaigns at scale, there’s nothing that can replace B2B data. 43% of B2B marketers say unreliable data on who to target within accounts is major challenge for any ABM strategy.
Download the whitepaper to learn how to create more focused and accurate campaigns with quality data and ABM platforms.