Learn how to use data to align your B2B marketing, sales, and revenue operations for maximum impact. Download the ebook.
According to estimates by the Business Marketing Association, B2B companies in the US will spend an aggregate $108 billion on marketing this year.
This investment can cut two ways. B2B companies who fail to map their marketing operations investments to their core processes and needs risk creating information overload, analysis paralysis, and clogged processes. Companies who make savvy investments, on the other hand, can create hyper-efficient processes, align their core teams, and set themselves up to achieve their revenue goals.
This eBook shows how to use data to align your B2B marketing, sales, and revenue operations for maximum impact.