Buying Center Enrichment

Automatically populate your open opportunities with all the right contacts. Stop losing deals to single-threaded relationships and missed stakeholders.

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We’ve accelerated pipeline generation for over 5,000 customers

When incomplete buying centers kill promising deals

Your go-to-market strategy is only as strong as the contacts in your pipeline. And when buying centers are incomplete? Promising deals evaporate.

Single-threaded deal risk

Relying on one contact per account leaves you vulnerable. When your champion leaves or loses influence, your deal evaporates overnight.

Manual prospecting bottleneck

Sales reps waste hours manually searching for additional stakeholders within target accounts, time that could be spent actually selling.

Missed marketing opportunities

Marketing can’t build awareness or nurture key influencers within active pipeline accounts because they don’t have visibility into the complete buying committee.

Every opportunity deserves a full buying center. Buying Center Enrichment delivers it automatically.

With buying center enrichment

Transform how you identify and engage key stakeholders by automating critical prospecting workflows.

Hands-Free AI Orchestration

Set your parameters, and let agentic AI identify, enrich, and deliver qualified contacts to your pipeline without manual intervention.

Complete Buying Committees

Skip manual research and let AI automatically surface the additional contacts you need. Our system delivers prospects that match your buyer personas, freeing your sales team to focus on conversations, not data entry.

Unified Multithreading

Configure different buyer personas to simultaneously reach decision-makers for sales outreach and influencers for marketing campaigns all from a single platform.

✓ Complete buying committees
✓ Automated contact delivery
✓ Multi-threaded relationships
✓ Marketing-ready contacts

Automate contact discovery and build complete buying centers

Buying center enrichment eliminates manual prospecting by automatically identifying and adding the right contacts to every open opportunity. Set your buyer personas once, and let intelligent automation handle the rest, delivering buying committees into your CRM.

Define precise buyer personas

Define up to 5 buyer personas per job using job level, department, and title filters. Target decision-makers for sales and influencers for marketing, all in one automated workflow.

Set-and-forget automation (scheduled or triggered)

Run enrichment jobs on your schedule, or trigger them automatically whenever a new opportunity is created. Set it and forget it with true agentic automation.

Track Enrichment Impact with Granular Reporting@2x

Native HubSpot & Salesforce integration

Works natively with HubSpot and Salesforce. Contacts are created directly in your CRM, ready for immediate sales engagement and marketing nurture.

Automate multi-threaded contact building

Automatically build relationships with multiple stakeholders in every account. Reduce single-threaded deal risk and create broader consensus for faster closes.

Track enrichment impact with granular reporting

Track which personas were added, view contacts by deal stage, and analyze enrichment results across job level, department, and opportunity type.

Create unlimited persona groups for precision targeting

Create as many buyer persona groups as you need. Build specific personas for different campaigns, sales stages, or account segments with precision.

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Why revenue teams choose Buying Center Enrichment

Build multi-threaded relationships automatically

Never lose a deal because you only knew one person. Every opportunity gets a complete buying committee.

Deploy effortlessly within your existing

CRM Native HubSpot and Salesforce integration means contacts appear right where your team needs them, no extra platforms.

Unite sales and marketing with shared intelligence

One enrichment job serves both teams: decision-makers for sales outreach, influencers for marketing nurture.

Eliminate manual prospecting waste

Save hours per rep per week. Automation handles contact discovery while your team focuses on revenue activities.

Scale ABM without scaling headcount

Reach all stakeholders in every pipeline account automatically. Build awareness across buying committees at scale.

Trust precision-targeted personas

Unlimited persona configurations with job level, department, and title filters ensure you get exactly the contacts you need.

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Transform opportunity data into revenue results

Achieve true multi-threaded account penetration

Engage multiple stakeholders across the buying committee to build consensus, mitigate champion risk, and create stronger relationships that withstand organizational changes.

Drive sales and marketing alignment

Give sales reps direct access to decision-makers while simultaneously providing marketing with influencers to nurture, all from one enrichment job that serves both teams.

Accelerated deal velocity & shorten sales cycles

Stop waiting for reps to manually find contacts. Automatically populate opportunities with complete buying centers so your team can engage immediately and move deals forward faster.

Power your account-based marketing (ABM) at scale

Build awareness across entire buying committees within your active pipeline. Target all key influencers and stakeholders with coordinated campaigns that amplify your brand presence.

Reclaim GTM teams productivity

Eliminate hours of manual contact research per week. Let your GTM team focus on selling while automation handles the prospecting within your existing opportunities.

Ensure complete, strategic opportunity coverage

Ensure every open opportunity has complete buying center coverage. Preview enrichment jobs before running them and set maximum contacts per persona to maintain control.

Stop losing deals to incomplete buying centers

Don't let single-threaded relationships and manual prospecting slow your revenue growth. Discover how Buying Center Enrichment automatically delivers complete buying committees to every opportunity, enabling multi-threaded engagement and coordinated sales and marketing efforts.

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Buying Center Enrichment FAQ

1. What is Buying Center Enrichment?

Buying Center Enrichment is an automated feature that identifies your open opportunities in HubSpot or Salesforce and adds new contact records to the associated accounts based on buyer personas you define. It’s a hybrid of enrichment and export that creates net-new contacts for multi-threading and brand awareness.
2. How does Buying Center Enrichment work?

First, you create buyer persona groups defining the types of contacts you need (by job level, department, and title). Then you set up enrichment jobs that target specific open opportunities and select which personas to add. The feature automatically finds matching contacts and creates them in your CRM.
3. What CRM platforms are supported?

Buying Center Enrichment is exclusively available for HubSpot and Salesforce. It requires native integration with these platforms and access to both enrichment and export functionality.
4. How many buyer personas can I create?

You can create unlimited buyer persona groups to cover different use cases, campaigns, or sales stages. Each enrichment job can include up to 5 different buyer personas, allowing you to target decision-makers and influencers simultaneously.
5. Does this feature use export credits?

Yes, Buying Center Enrichment consumes export credits to create and deliver net-new contacts. You need access to both enrichment and export functionality to use this feature. It’s included as part of the enrichment suite for customers with HubSpot and Salesforce Enrichment.
6. Can I schedule enrichment jobs to run automatically?

Absolutely. The feature operates in fully automated modes, you can schedule jobs to run at regular intervals, or set them to trigger automatically whenever a new opportunity is created. This ensures your buying centers stay complete without manual intervention.
7. What reports are available?

Each enrichment job generates a detailed report showing total opportunities enriched, matched companies, total contacts exported, and a granular breakdown by job level, department, opportunity stage, opportunity type, and accuracy tier. You can manipulate the report using dynamic dropdowns to analyze results across multiple dimensions.
8. How does this support multi-threading?

By automatically adding multiple contacts from different roles and departments within each target account, the feature enables your sales team to build relationships with various stakeholders. This reduces the risk of losing deals when a single champion leaves or loses influence, and helps build broader consensus for faster deal closure.
9. Can marketing teams use this feature?

Yes! Buying Center Enrichment serves both sales and marketing. While sales engages decision-makers, marketing can target influencers and additional stakeholders for awareness campaigns. This alignment ensures coordinated messaging across the entire buying committee within your active pipeline.
10. How do I control how many contacts are added?

Before running a job, you can set a maximum number of contacts to be created per persona, per company. You can also preview the job to see which opportunities will be enriched before execution, giving you complete control over the scope and scale of contact additions.
11. What's the difference between this and regular enrichment?
The distinction is simple:
- Regular Enrichment: Updates data on contacts you already have.
- Buying Center Enrichment: Creates and adds net-new contacts you don’t have to build a complete buying committee.
12. How do I get started?

Request a demo through the CTAs on this page, and we’ll show you exactly how Buying Center Enrichment can eliminate manual prospecting, build multi-threaded relationships, and help your team close more deals by engaging complete buying committees automatically.