Recap – AA-ISP Executive Briefing: Is Your B2B Data Strategy/Execution Missing Any Tricks?

 

Marketing, Demand Generation and Sales organizations have all had to adjust strategies, since previously reliable revenue generation channels have changed!

Now operating virtually without in-person events and other historically viable channels, where else can you find new revenue sources? Your own database can be a fantastic source, but are you leveraging it?B2B Data partners have been key in helping companies bridge the gap by cleaning and enhancing data, and even adding to the relevant prospecting data pool.

Don’t miss a trick!

Join former RainKing CRO and data industry expert, Elizabeth Walter, Manoj Ramnani, CEO/Founder of SalesIntel and Mike Burton, CEO/Founder of Bombora as they discuss industry history, data sourcing, B2B data evolution. Most importantly, learn how to layer unique firmographic, technographic and intent data on top of your Ideal Customer Profiles to drive revenue. Explore new B2B data sources, and how to navigate the options that will provide best leverage.

Session Takeaways:

  • B2B data industry evolution
  • Most important B2B data elements
  • High impact uses cases for Demand Gen, Marketing and Sales
  • Key considerations when evaluating B2B data providers

Who Should Attend: Sales Leaders, Growth Specialists, Demand Generation Specialists

What to Expect: This 1-hour session will be conducted as a Zoom Meeting providing all with the ability to talk live and use webcams for maximum interaction.

Meet the Speakers

Elizabeth Walter

Elizabeth is a veteran in the SaaS and data industry who has previously held leadership positions at hyper-growth companies and Fortune 500 enterprises. She served as EVP Global Field Sales and Operations at Group 1 Software (NASDAQ: GSOF) a high growth public software company, EVP of International Software Sales and Global Business Development at Pitney Bowes (NYSE: PBI) a Fortune 500 company, and Chief Revenue Officer at RainKing Solutions (Now ZoomInfo), a private information technology startup sold to Spectrum Equity. Owing to her expertise in leading large enterprise and SaaS sales teams across North America, Europe, Latin America, and Asia, and launching direct sales and service operations in 15 countries, she will be a valuable asset as SalesIntel continues to expand its footprint globally. Her expertise and acumen in the data industry are a welcome addition to SalesIntel’s leadership and advisory team, as she brings invaluable insights and ideas to improve and grow the successful SalesIntel platform.  

Mike Burton

Mike has been working with AdTech start ups since 2002. Currently, he is responsible for driving adoption of Bombora’s offerings across email marketing, analytics, programmatic display, predictive analytics and lead scoring, and countless other applications. Mike took on an integral role in building B2B’s first Intent data co-operative, helping Bombora to consolidate over 9.3 billion monthly B2B behavioral interactions. This consolidation of data fuels massive efficiencies across B2B marketing and publishing. Prior to Bombora, Burton worked with Madison Logic as Head of Platform Sales. He was also Madison Logic’s first VP of Sales, helping the company in its earliest stages to grow revenue and gain a foothold in B2B’s competitive lead generation space. Mike also worked at Collective, and was one of the first employees at IndustryBrains, an innovative direct marketing firm that helped shape B2B’s early online migration.  

Manoj Ramnani

Manoj Ramnani

Manoj is a graduate of George Washington University’s business school with a degree in Management of Information Systems. He also actively serves as a board member for Duo Education, Center for Advanced Orthopedics (CAO), GymGO and Mobile Spectrum. Manoj is the Founder and CEO of SalesIntel, a company committed to providing the highest quality B2B contact data on the market. SalesIntel’s research team hand-verifies every contact to ensure 95% accuracy on data. As the CEO, Manoj drives the strategic vision of SalesIntel, establishes and fosters key partnerships, and is building out the executive team that will make SalesIntel the leader of the data sector.