Is your B2B company prepared for a video content-dominated world? Compared with direct mail and print combined, online video is a staggering 600% more effective as a marketing channel. Moreover, video streaming and downloads will account for an estimated 82% of the global internet traffic by 2022.
In 2020, approximately 86% of people want to watch more videos from brands. With all of these big numbers suggesting the significance of video content in tomorrow’s B2B marketing, you would want to perfect your B2B video marketing plan now.
Here are the top four ways to help you create high-engagement, high-ROI, and high-conversion videos for your B2B marketing.