Product Marketing Manager

SalesIntel is seeking a Product Marketing Manager with a proven track record in B2B SaaS product marketing. This individual will be responsible for positioning our products in the market, driving go-to-market strategies, and enabling sales teams with compelling messaging and competitive intelligence. You will report to the VP of Demand Generation & Revenue Strategy and work cross-functionally with Product, Sales, Customer Success, and Marketing teams.

JOB OVERVIEW:

1. Product Positioning & Messaging
   • Develop and refine product positioning, messaging, and value propositions that resonate with target audiences
   • Create compelling product narratives that differentiate SalesIntel in competitive markets
   • Conduct market research and competitive analysis to inform positioning strategies
   • Develop messaging frameworks for different customer segments (SMB, Mid-Market, Enterprise)
2. Go-to-Market Strategy
   • Lead go-to-market planning and execution for new product launches and feature releases
   • Collaborate with Product teams to understand roadmap priorities and translate technical capabilities into market-facing benefits
   • Define target customer segments, buyer personas, and ideal customer profiles
   • Develop pricing and packaging strategies in partnership with Product and Revenue teams
3. Sales Enablement & Training
   • Create sales enablement materials including battle cards, competitive positioning, objection handling guides, and demo scripts
   • Develop and maintain sales training programs on product positioning, competitive differentiation, and customer use cases
   • Partner with Sales leadership to understand pipeline challenges and create materials to address conversion bottlenecks
   • Conduct regular sales training sessions and product updates
4. Customer & Market Intelligence
   • Gather customer insights through interviews, surveys, and feedback analysis to inform product and marketing strategies
   • Analyze market trends, competitive landscape, and customer behavior to identify opportunities
   • Create buyer journey maps and understand decision-making processes
5. Content & Campaign Strategy
   • Develop product-focused content including whitepapers, solution briefs, webinars, and thought leadership pieces
   • Collaborate with Marketing teams to create integrated campaigns that drive product awareness and adoption
   • Create product marketing assets for trade shows, conferences, and industry events
   • Support customer marketing initiatives with product-specific messaging and positioning
6. Cross-functional Collaboration
   • Work closely with Product Management to influence roadmap priorities based on market feedback
   • Partner with Customer Success to understand customer adoption patterns and expansion opportunities
   • Collaborate with Marketing teams to ensure consistent messaging across all channels
   • Support Revenue teams with competitive intelligence and win/loss analysis
7. Performance Measurement
   • Define and track product marketing KPIs including message resonance, sales adoption of materials, and pipeline influence
   • Conduct win/loss analysis to understand competitive positioning effectiveness
   • Measure and optimize sales enablement program impact on conversion rates and deal velocity
   • Analyze customer feedback and market response to refine messaging and positioning

REQUIRED SKILLS & QUALIFICATIONS:

1. Required Experience:
   • 3-5 years of product marketing experience, preferably in B2B SaaS
   • Experience in product positioning, go-to-market strategy, and competitive analysis
   • Proven track record in sales enablement and creating materials that drive revenue impact
   • Experience with market research, customer interviews, and competitive intelligence
   • Deep understanding of B2B sales processes and buyer journeys
2. Technical Skills:
   • Proficiency with CRM systems (Salesforce, HubSpot) and marketing automation platforms
   • Strong analytical skills with experience in performance measurement and KPI tracking
   • Familiarity with product management tools and methodologies
3. Core Competencies:
   • Strong written and verbal communication skills with ability to translate technical concepts into business value
   • Analytical mindset with data-driven approach to strategy development
   • Excellent project management skills with ability to manage multiple product launches simultaneously
   • Experience working in fast-paced, high-growth SaaS environments
   • Proven ability to influence cross-functional teams without direct authority
4. PREFERRED SKILLS & QUALIFICATIONS:
   • SaaS experience across SMB, Mid-Market, and Enterprise segments
   • Experience with AI-powered sales and marketing tools
   • Experience working with remote and globally distributed teams
   • Previous experience in customer-facing roles (sales, customer success, consulting)

Reporting: This position will report to VP of Demand Generation & Revenue Strategy

EMPLOYMENT TYPE: Full-Time

LOCATION: Tysons Corner Virginia

In-Office Requirement: 3 Days per week

WHO WE ARE:
SalesIntel is an agentic pipeline generation platform that helps go-to-market teams focus on accounts that are ready to buy and the buyers who matter most. We turn buying signals into actionable insights that drive revenue.
Learn more at www.salesintel.io

WHAT WE OFFER:
A fast-growing, diverse, global work environment with opportunities for ownership and impact. Benefits include paid holidays and leaves, performance bonuses, medical coverage, and company-paid training programs.
SalesIntel is an Equal Opportunity Employer.