Recap: Lead Scoring Is Dead. Or Is It?

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In the early days of marketing automation platforms, lead scoring was considered a bleeding edge. B2B leaders marveled at its ability to sort and prioritize their pipeline

In this age of ABM, intent data, and AI, is lead scoring still relevant or useful? Are B2B marketers even doing it anymore? In this webinar, co-hosted by Penguin Strategies, a Diamond HubSpot and Salesforce Partner, and 360 degree Marketing Agency,  a panel of marketing and operations experts shares their perspective on lead scoring and why it is (or is  NOT) still relevant.

They’ll also discuss alternative approaches and tactics that might be more strategic or useful.

Mark Nachlis and B2Lead Llc

Mark has an extensive background in sales and marketing, PR, MarCom strategies and product positioning. His expertise in B2B/B2C lead generation and demand generation; digital marketing; social media; and analytics have made him an invaluable addition to the team at B2Lead.

​​Mark focuses on leading the sales organization and building the reseller network. He assists with strategy, data management, data quality, product expansion, partner relations, with operations, strategy, and so much more.

Mark’s professional experience includes Senior VP-Enterprise Sales, True Influence; VP of Technology Markets, Harte-Hanks; VP of Development and Marketing, MaxSpeed Corporation; Sr. Global Account Director, Sprint; Senior Manager, Marketing and Business Development, Cisco Systems; Senior Manager for Verizon and MCI Telecommunications.

Mark Fisher and Penguin Strategies

Having successfully operated in the technology, franchising and real estate fields, Mark is an expert in adapting management and marketing skills to any business environment. As CTO of Penguin Strategies, Mark is responsible for growing businesses through Strategy, Technology and execution leveraging Marketing Technologies, content, inbound marketing, SEO, PPC and Social Media.

He believes that the perfect blend of Marketing Automation (Hubspot & Marketo), Sales Enablement Technology, networking and Social Media brings great results, and shares that knowledge and experience with Penguin’s customers.

Moran Gilad Halevi and Superwise

Moran Halevi is a B2B & B2D marketing expert with leadership and hands-on experience across all marketing disciplines. Over the past decade, she has successfully built marketing departments from scratch for multiple startup & growth companies; from setting the marketing strategy to tactical execution, and hiring.

Moran is currently Head of Marketing for Superwise, leading go-to-market of Superwise’s model observability platform to the ML developer and data science community worldwide

Debbie Schraibman and Hailo

With years of online and operational marketing experience in B2B companies, Debbie leads Hailo’s Digital Marketing. In her role, she is responsible for creating the lead to revenue infrastructure and driving marketing programs, defining the customer journey, engaging prospects, and driving leads that result in new sales opportunities.

Debbie adopts a proactive and data-driven approach with extensive experience working with marketing tools and analytics platforms. Her curious and learning mindset means she is always striving to improve and optimize current processes

Tony Yang and RevOptica

He was formerly the VP of Demand Generation & Marketing Operations at Mintigo, VP of Marketing at Qordoba, and has been a mentor to entrepreneurs at several startup accelerator programs. Today, he serves as a fractional CMO and marketing consultant, and is also the CEO & Cofounder of RevOptica – a buyer journey visualization and analytics platform for B2B go-to-market teams.

Ariana Shannon and SalesIntel

Ariana started her career in the tech space as a video marketer at Cirrus Insight and hasn’t slowed down since. Over the last five years, she has been on the fast track which has taken her to her current role as the Marketing Director at SalesIntel. Her unique perspectives for sales, marketing, and operations have been forged by a career spent entirely with start-ups. This gives her a leg up as she knows what is needed for not only her team but for her organization to succeed.