Social Media & Events Marketing Manager

JOB OVERVIEW:
We are seeking a highly motivated and results-driven Social Media & Events Marketing Manager to own and scale our social presence and event marketing initiatives for the US market. This role will play a critical part in building brand awareness, generating demand, strengthening customer relationships, and supporting pipeline growth for our B2B SaaS product.
The ideal candidate brings a blend of strategic thinking, creativity, strong execution skills, and data-driven marketing expertise, with deep experience in B2B SaaS social marketing and event execution.

WHAT YOU WILL DO:

Social Media Marketing

• Develop and execute a comprehensive B2B social media strategy aligned with business goals, brand positioning, and demand generation objectives.
• Own content planning, creation, scheduling, publishing, and performance tracking across platforms such as LinkedIn, X (Twitter), YouTube, and emerging B2B channels.
• Create compelling content including product updates, customer stories, thought leadership, event promotions, employer branding, and campaign launches.
• Partner closely with Product Marketing, Sales, Customer Success, and Leadership teams to create relevant and impactful messaging.
• Monitor trends, competitor activity, and audience engagement to continuously optimize content strategy.
  Manage community engagement, comments, direct messages, and brand reputation.
• Track performance metrics (engagement, reach, CTR, follower growth, MQL influence) and present actionable insights.

Event Marketing (Virtual & In-Person)

• Plan and execute high-impact B2B events, including trade shows, industry conferences, webinars, customer roundtables, roadshows, and partner events.
• Own end-to-end event management — concept, budgeting, logistics, promotion, execution, and post-event reporting.
  Collaborate with Sales and Partnerships teams to maximize lead generation, pipeline impact, and ROI from events.
• Manage vendor relationships, sponsorship negotiations, booth design, and event collateral.
• Lead event promotion strategy across social, email, website, and paid channels.
• Track event performance metrics including registrations, attendance, leads generated, and revenue influenced.

REQUIRED SKILLS & QUALIFICATIONS:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5–8+ years of experience in B2B SaaS marketing with a strong focus on social media and event marketing.
• Proven success in managing US-focused B2B marketing campaigns and events.
• Strong understanding of B2B buyer journeys, demand generation, and account-based marketing (ABM).
• Hands-on experience with tools such as HubSpot / Marketo, Salesforce, Hootsuite / Sprout, Google Analytics, LinkedIn Campaign Manager, and event platforms.
• Excellent written and verbal communication skills with a strong storytelling mindset.
• Strong project management, organizational, and execution capabilities.

PREFERRED SKILLS & QUALIFICATIONS:

• Experience marketing to mid-market and enterprise SaaS buyers.
• Familiarity with product-led growth (PLG) and high-growth startup environments.
• Experience managing US industry trade shows and SaaS conferences (e.g., SaaStr, Dreamforce, HubSpot INBOUND, etc.).
• Ability to work cross-functionally with sales, partnerships, product, and leadership teams.

REPORTING: This position will report to the Chief Revenue Officer or assigned Manager within the Department.

EMPLOYMENT TYPE: Full-Time

LOCATION: DC

In-Office Requirement: 3-4Days per week

WHO WE ARE:
SalesIntel is an agentic pipeline generation platform that helps go-to-market teams focus on accounts that are ready to buy and the buyers who matter most. We turn buying signals into actionable insights that drive revenue.
Learn more at www.salesintel.io

WHAT WE OFFER:
A fast-growing, diverse, global work environment with opportunities for ownership and impact. Benefits include paid holidays and leaves, performance bonuses, medical coverage, and company-paid training programs.
SalesIntel is an Equal Opportunity Employer.