CMO Idea Exchange @ Inbound | The State of B2B Marketing
WHEN: Tues, September 17, 2024 (5-8pm ET)
VENUE: Trillium, Famous Local Boston Brewery
WHERE: 50 Thomson Pl, Boston, MA 02210
HOSTED BY: SalesIntel, SundaySky, Gain Relationship & NOWSPEED
About CMO Idea Exchange
The night before Inbound, 35 CEOs, CMOs, and VPs of Marketing will gather to share marketing learnings, insights, and strategies with one another on a private terrace at Trillium, a famous local Boston brewery. Drinks, Food, and fun will be served.
This exclusive event takes place the day before Inbound, on Sep 17th, 5:00 – 8:00 pm EST.
During the idea exchange, GTM leaders will share how they are addressing these challenges and more:
1. How are you finding and obtaining crucial data on your audience?
2. How are you creating a customer-centric marketing strategy?
3. How are you building an efficient content strategy and team that generates awareness, pipeline, and revenue?
4. How are you ensuring your marketing campaigns are hitting the mark?
5. How are you making decisions around allocating your marketing budget headed into 2025?
**Private Event** — To attend, you must be a CEO/Founder, CMO, or VP of Marketing at a 30m ARR+ B2B SaaS company. We will kindly decline any leaders who do not fit the requirements
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Why an Idea Exchange?
Too many event themes focus on what the sponsors deem important. We’ve decided to flip the script and make the discussion revolve around the CEOs, CMOs, and VPs of Marketing who attend. The reality is, you know what’s working and what’s not working in your GTM strategy. This is a safe space for you to discuss your current pipeline situation, share any 2024 learnings you have, and build relationships with marketing leaders who are going through similar experiences as you.
Our hosts can't wait to see you there!
SundaySky
Represented by Leah Linnet
Head of Demand Generation at SundaySky
SundaySky transforms the way businesses connect with their audience through the power of video. Our AI-powered platform allows you to create, personalize, and distribute tailor-made video content that resonates with each viewer, driving engagement, top-line growth, and bottom-line savings.
NOWSPEED
Represented by David Reske
Founder & CEO at NOWSPEED
Nowspeed is an Internet marketing agency that drives leads—from click to customer—for companies like yours. Our packaged services include a blend of search engine marketing, website design, social media, lead nurture and marketing analytics, so that we can deliver complete end-to-end solutions to our customers.
Gain Relationship
Represented by Sophia Agustina & Margaret Safford
Co-Founders at Gain Relationship
Gain Relationship is a customer-centricity consultancy that leverages a proprietary 9 Cs framework – a go-to-market (GTM) methodology to get closer to the customer and drive value for both the customer and business. It is a guide to deliver a personalized customer experience by asking customer-centric questions across the 9 Cs. When put into practice, all of these 9 Cs taken together will elevate customer value and highlight relevance at each stage of the buying journey to drive business outcomes.
SalesIntel
Represented by Manoj Ramnani
Founder and CEO of SalesIntel
SalesIntel is a go-to-market intelligence platform that helps marketing, sales, and revenue operations teams deliver up to a 5x improvement in pipeline efficiency. Our customers are savvy revenue teams from industry-leading companies – like ServiceTitan, ProGlove, Cvent, Alleyoop, and Veranex – who understand that improving pipeline efficiency in today’s challenging economy is key to revenue growth. We’ve provided quality data to the industry for over 15 years and only recently made it available directly to you. Using AI in combination with billions of account and contact data points growing daily, we are revolutionizing the B2B intelligence industry.
About the hosts
Manoj Ramnani
Founder and CEO of SalesIntel
Manoj is a graduate of George Washington University’s business school with a degree in Management of Information Systems.
Manoj is the Founder and CEO of SalesIntel, a company committed to providing the highest quality B2B contact data on the market. SalesIntel’s research team hand-verifies every contact to ensure 95% accuracy on data.
As the CEO, Manoj drives the strategic vision of SalesIntel, establishes and fosters key partnerships, and is building out the executive team that will make SalesIntel the leader of the data sector.
He also actively serves as a board member for Duo Education, Center for Advanced Orthopedics (CAO), GymGO and Mobile Spectrum.
Sophia Agustina
Co-Founder at Gain Relationship
Sophia Agustina is a marketing leader passionate about building customer-centric strategies that drive results. She co-created the 9Cs framework, a methodology for developing go-to-market plans that prioritize customer value.
A sought-after speaker and thought leader, Sophia shares her expertise on personalization, customer relationship management, and maximizing marketing ROI through the lens of the 9Cs. Her insights have been featured at industry events like the Forrester B2B Summit and CMO Council.
Sophia brings a wealth of experience, having led successful marketing initiatives at companies like IBM, Nuance Communications, and CA Technologies. She’s passionate about connecting with industry leaders and currently co-leads a group of marketing movers and shakers in the Boston area.
Margaret Safford
Co-Founder at Gain Relationship
Margaret Safford is a marketing consultant and business advisor. Her clients include Fortune 500 brands, retailers and high-growth startups. She currently serves as a Business Advisor with Goldman Sachs and as the Head of
US network expansion for greyhairworks, a UK-based consultancy that curates innovative martech solutions for brands and retailers, both B2B and B2C.
Prior to these roles, she led marketing strategy and innovation for companies including CVS Health, Staples, Colgate-Palmolive, and Procter & Gamble. Margaret speaks at various industry conferences such as Association of National Advertisers, Brand Innovators and B2BMX and serves as the Board Chair for RecycleBalls – focusing on making an impact on the sustainability in the tennis industry, and serves on the Board of Advisors for Grocer’s Daughter Chocolate.
Leah Linnet
Head of Demand Generation at SundaySky
Leah Linnet is the Head of Demand Generation at SundaySky, an enterprise video creation and personalization platform powered by AI.
Leah has 20+ years of experience leading demand generation strategy for software companies, including SOCi, BigCommerce, SolarWinds, and Nuance (acquired by Microsoft).
Her expertise is in building cross-channel campaigns and ABM playbooks that deliver a measurable ROI. Leah has an MBA from New York University and is a Plan II Honors graduate from the University of Texas at Austin.
David Reske
Founder & CEO at NOWSPEED
Founder and President of Nowspeed Marketing. Internet Marketing Veteran with significant experience in SEO, PPC, Social Media, Web Analytics. I also enjoy creating and building companies.
Specialties: Marketing strategy, lead generation programs, search engine optimization, search engine marketing, email marketing, website strategy, website optimization, interactive marketing, direct marketing, online marketing, website development, online advertising.
Rachel Eisenhauer
VP Corporate Marketing at SundaySky
Rachel is the VP of Corporate Marketing at SundaySky, responsible for shaping the company’s category positioning and enhancing market presence and brand reputation. She leads the marketing communications strategy and oversees customer marketing, focused on building programs to engage and grow customers and develop them into SundaySky advocates.
One of the original go-to-market team members in the U.S., she joined SundaySky in 2012 and loves to talk to B2B marketers about how they can easily add impactful video to their campaign and content mix.
Craig Henehan
Sr. Director of Enterprise Revenue at SalesIntel
Energetic Sales Leader with a 25+ year proven track record in building high-performance sales teams and achieving exceptional business outcomes with complex sales processes across a variety of industries.