Session one showed you how to define and reach the right contacts. But how do you get their attention? You’ll need to be focused, engaging messages to rise above the noise. We’ll show you how.
In the next session of our series, we’ll review the keys to creating impactful content to power your ABM campaigns. Watch the recap to learn more.
What you’ll learn in Session Two:
- Best practices for developing customer personas
- How to leverage intent data to tailor content
- Ways to maximize campaign visibility
- How to leverage intent data to increase responses
About Andrew Rupert and Aspirant
Andrew has more than a decade of B2B and B2C marketing experience, having built expertise and developed methods while guiding strategy for companies such as Heinz, Valvoline, and PPG. As Director of Digital Marketing for Aspirant, he incorporates those best practices into an efficient, effective program tailored to driving awareness for his firm amongst the targeted audience.
Aspirant is a global management and technology consulting firm based on a different approach. We utilize integrated expertise across lean, experienced teams to deliver sustainable results for our clients.
About Ariana Shannon and SalesIntel