Find companies using technologies you complement or replace

SalesIntel shows technology use and estimates IT spend.

  • Find companies using 42,000+ tracked technologies.
  • See public, private-cloud, and behind-the-firewall technologies.
  • 40M technographic records refreshed weekly.

“SalesIntel’s technographic data is in a league of its own consistently current and accurate, down to product names and versions.”

Julie Nelson, Strategic Growth Advisor, OnDefend

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"SalesIntel has allowed us to do more with less..." Michael Matmon, BetterCloud

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42,000+

Tech solutions tracked (web, behind the firewall and cloud technologies)

33+ Million

Companies under management

Over 1 Billion

Technology / company pairs

2 Billion

Resumes and job descriptions parsed across 200+ industries

40 Million Records

Data refresh on a weekly basis

IT Tech Spend

IT Technology spend models

200+ Industries

Data refresh in a weekly basis On weekly basis

60,000+

Intent topics tracked

SalesIntel vs. Other Technographic Providers

Feature/Capability SalesIntel Other Providers
Technology Solutions Tracked 42,000+ tech solutions Limited coverage
Companies Under Management 33M+ companies Varies by provider (typically 10-25M)
Technology/Company Data Points Over 1 billion technology/ company pairs Significantly fewer data relationships
Resume & Job Description Analysis 2 billion+ resumes & job descriptions parsed across 200+ industries Limited scope
Intent Data Integration 60,000+ intent topics Limited or separate intent offerings
Industry Coverage 200+ industries with specialized parsing General industry coverage
Spend Intelligence Spend models with IT investment data No spend intelligence available
Technology Detection Scope Complete tech stack (public, private, cloud-based) Basic tech detection only (surface /public technologies)
Behind-the-Firewall Technology Detection Advanced detection of private/internal technologies Surface-level detection only
Cloud Technology Tracking Comprehensive cloud infrastructure and SaaS tracking Basic cloud technology detection
Data Refresh Frequency 90-day data refresh cycle Monthly or quarterly updates only
Technology Taxonomy Modern taxonomy built for today’s complex tech ecosystem Static categorization systems
GTM Stack Integration Seamlessly integrated into Go-to-Market technology stack Requires additional integration work
Platform Integration Native integration with CRM/Sales platforms (Salesforce, HubSpot, Outreach, SalesLoft) Limited integration capabilities
Programmatic Platform Access Available in LiveRamp, TradeDesk, Adobe, and dozens of programmatic platforms Limited or no programmatic platform integration
Data Delivery Methods Multi-modal: Platform, APIs, flat files, Databricks, Snowflake Typically platform-only or basic API access
12%

QoQ Pipeline Growth

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“As a former VP of Revenue Operations who has run countless campaigns using ZoomInfo and Apollo, I can confidently say SalesIntel's technographic data is in a league of its own going far deeper than a basic vendor list, down to product names and versions.”

Julie-Nelson
Julie Nelson Strategic Growth Advisor, OnDefend
Built for your GTM team

Technographic intelligence that doesn't go stale

Whether you’re closing deals, generating demand, or building the revenue engine, SalesIntel adapts to how you work.

Sales Team

Sales Teams

Skip the ‘what do you use?’ question. Walk in knowing their stack.

SalesIntel technographic data tells your sales team what tools prospects use before the first touchpoint. Find accounts using competitor tech for displacement campaigns, identify integration opportunities, and craft personalized outreach that demonstrates understanding of their environment.

  • Identify prospects using competitor products for targeted displacement campaigns
  • Find accounts using complementary technologies for easy cross-sell conversations
  • Reference their actual tech stack in outreach, stand out from generic pitches
  • Leverage spend intelligence to target accounts with actual budget
  • Find complementary technology vendors for strategic partnership and co-sell conversations
Marketing Teams

Marketing Teams

Build segments based on actual technology adoption patterns.

Technographic data lets marketing build precise ICP segments based on the tools accounts use, not just firmographics. Create campaigns that speak to implementation challenges, target decision-makers within specific tech environments, and measure technology adoption trends in your market.

  • Segment audiences by specific technologies used or tech categories
  • Create messaging that references implementation challenges your solution solves
  • Build ABM target lists of accounts with the exact tech profile you need
  • Identify all decision-makers within target technology environments
  • Track technology adoption trends to spot emerging market opportunities
  • Map competitive technology adoption across your ICP
Revops Team

Revenue Operations

Data-driven territories, accurate forecasting, and faster deal cycles.

SalesIntel’s technographic data and spend models give RevOps the intelligence to assign territories based on technology complexity, forecast deal size and timing based on spend profiles, and identify where tech alignment accelerates pipeline.

  • Assign accounts to territories based on technology complexity and potential
  • Use IT Spend Models to predict purchase timing and estimate deal size
  • Identify where technology alignment accelerates deal velocity
  • Optimize your ICP definition using actual technology adoption data
  • Enrich CRM records with technographic fields for routing and scoring
  • Track technology modernization trends to inform territory planning and ICP evolution

Complete technographic coverage built for GTM teams

Technology coverage, spend intelligence, human-verified data sourcing, and seamless integrations, all designed to power precision selling.

Technology Coverage
Technology Coverage

42,000+ solutions across 19 categories and 172 subcategories

SalesIntel’s modern taxonomy was built for today’s complex technology landscape, accurately mapping how businesses actually buy and implement technology. Includes inside and outside firewall detection for complete coverage.

 

  • 42,000+ technology solutions tracked
  • 19 categories, 172 subcategories
  • Inside & outside firewall detection
  • Weekly updates across 40M+ records
  • Historical install data showing adoption timelines and upgrade patterns
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Spend Intelligence
Spend Intelligence

The industry's only IT Tech Spend Models

Unlike any other provider, SalesIntel includes IT Tech Spend Models, revealing not just what a company uses, but how much they invest. Use spend data to estimate deal size, predict renewal timing, and prioritize accounts with real budget.

 

  • IT Tech Spend Models unique to SalesIntel
  • Estimate deal size and predict purchasing cycles
  • Prioritize accounts by technology investment level
  • Time outreach to renewal cycles and contract end dates
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Data Sourcing
Data Sourcing

Human verification + proprietary apps + exclusive partnerships

SalesIntel’s technographic data is sourced from three streams: millions of end-users contributing data through proprietary apps; trusted public datasets; and exclusive partnerships with companies that have proprietary datasets.

 

  • Proprietary app network for real-world usage data
  • Public source integration for broad coverage
  • Exclusive data partnerships for unique, high-value datasets
  • 2 billion+ resumes and job descriptions parsed across 200+ industries
  • 90-day refresh cycle to keep data current
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INTEGRATIONS

Works where you work, no platform switching required

SalesIntel connects directly with Salesforce, HubSpot, and Marketo for real-time data sync. Flexible delivery via APIs, flat files, LiveRamp, and Databricks/Snowflake connectivity.

 

  • Native enrichment in Salesforce and HubSpot, real-time sync
  • API and flat file delivery for data warehouse integration
  • LiveRamp and Snowflake/Databricks connectivity for data teams
  • Direct integrations with Outreach, Salesloft, LinkedIn, and Marketo
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Frequently Asked Questions

  • SalesIntel shows what a company runs, when it bought it, and how much it spends on technology. Most providers scan public websites for code, which only catches front-end tools like analytics and chat widgets. SalesIntel tracks 42,000+ technologies, including private cloud and behind-the-firewall systems, and pairs each install with spend and install history. That data sits in the same platform as contacts, intent signals, and ICP modeling, so a tech-stack match becomes a target list in one step.