About Bombora

Bombora tells you which businesses are researching the products and services you and your competitors sell.

Intent data collected from Bombora’s B2B Data Co-op identifies when businesses are showing buying intent signals. It indicates when a business is consuming content on a topic significantly more than usual, according to its historic data consumption behavior and benchmarks.

With this understanding, sales and marketing teams can be more relevant and improve performance across all activities. They are able to market and sell to other businesses through transparent data built on an ecosystem of quality, collaboration and innovation.

Bombora has direct integrations with dozens of leading sales and marketing platforms, including SalesIntel. To learn more, visit bombora.com.

Use Cases!

1. Account Prioritization/Sales Enablement

Company Surge® Intent data helps sales professionals increase pipeline to close more business by revealing the accounts to prioritize and the topics to discuss.

2. Customer Success

Reduce churn with Company Surge® Intent data. It helps sales and CSM professionals expand current account investments and minimize customer-churn rates.

3. Digital Advertising

Increase engagement with Intent-driven ad campaigns by pinpointing where to allocate budget and which creative assets to use.

4. Marketing automation

Prioritize prospect engagement using Company Surge® Intent data. Align sales and marketing by accurately routing top prospects early in the buyer cycle, based on their content consumption behaviors.

5. Lead Generation

Company Surge® Intent data amplifies the value of marketing automation platforms, increasing your ability to convert prospects into opportunities via intelligent routing decisions, precise segmenting, and more timely, relevant messaging.