Automate signal-to-pipeline with GTMCANVAS

Build agentic revenue workflows that turn buying signals into revenue, no code required.

GTMCanvas is the agentic workflow builder at the heart of the SalesIntel platform. It empowers you to build intelligent, automated workflows that capture buying signals, qualify them against your ICP, and activate engagements, all from a no-code, drag-and-drop interface.

Request a Demo See GTM Canvas in Action

We’ve accelerated pipeline generation for over 5,000 customers

The problem: valuable signals get lost in the noise

Your potential buyers are sending signals every day: visiting your website, changing jobs, researching topics, or receiving funding.

But most teams can’t act on them fast enough. Manual processes create delays, opportunities slip through the cracks, and sales teams drown in noisy, unqualified data. By the time you follow up, the moment has passed. Your GTM team is forced to choose between speed and quality, and revenue suffers.

The gap between signal and action is where revenue dies.

The solution: agentic workflows that connect signals to action

GTMCanvas eliminates the trade-off between speed and precision. It’s the automation engine that transforms scattered market signals into coordinated, real-time revenue action.

Build powerful workflows visually. When a target account triggers a buying signal, GTMCanvas automatically captures it, qualifies it against your GTM logic, enriches it with the full buying group, and activates your revenue team.

How GTMCanvas automates your pipeline

GTMCanvas operationalizes our Capture, Qualify, Activate methodology, allowing you to design and deploy custom workflows in minutes.

1. Capture: trigger workflows from 30+ signal categories

Start your automation with any signal. Trigger workflows instantly from:

Website Visitors
Job Changes & “Champions on the Move
Bombora Topic Intent
Funding & M&A Events
New Technology Adoptions
…and dozens more.

2. Qualify: apply your GTM logic automatically

Filter the noise and focus on what matters. Use the no-code builder to:

Match signals against your Ideal Customer Profile (ICP).
Validate against assigned territories and account lists.
Apply intent score thresholds by topic.
Automatically enrich accounts with complete Buying Group contacts.

3. Activate: route and engage instantly

Turn intelligence into action. Automatically:

Send real-time alerts to account owners.
Create or update accounts directly in your CRM (Salesforce, HubSpot, etc.).
Enroll buying groups into outreach sequences.
Activate digital ad campaigns via AdsIntel.

From manual chaos to automated pipeline

GTMCanvas gives your team the speed and precision to act on every buying moment.

Before GTMCanvas	After GTMCanvas
Manual signal monitoring	Automated capture across 30+ sources
Delayed follow-up (days or weeks)	Instant qualification & routing (minutes)
Inconsistent qualification criteria	Consistent, repeatable ICP matching
Missed opportunities & signal noise	Zero qualified opportunities missed
No visibility into signal-to-conversion	Full workflow visibility & reporting

Key revenue workflows you can build

Stop stitching tools together and start building unified plays.

Deal-killing information gaps: Missing decision-makers, outdated firmographics, and unknown tech stacks that derail promising opportunities at critical moments.
Data decay: 70.3% of b2b contact data go stale per year due to job changes, restructures and shifting tech stacks, silently eroding our pipeline.
Lost time, leaky pipeline: Poor data drives low email deliverability, weak connect rates, and wasted efforts, slowing sales cycles and draining team productivity.

Powerful, flexible, and built for GTM teams

GTMCanvas is powerful enough for RevOps and simple enough for every team member.

Drag & Drop Simplicity: Build sophisticated multi-step workflows visually. If you can make a flowchart, you can build a revenue workflow. No coding or GTM engineer required.
Precision Filtering: Set custom intent score thresholds by topic, filter by saved ICP searches, and apply multiple rules to ensure only the best opportunities get through.
Buying Group Enrichment: Automatically layer in the full buying committee before routing the account, enabling multi-threaded engagement from day one.

Part of a unified GTM platform

GTMCanvas is the automation layer of the SalesIntel Signal-First Pipeline Generation Platform. It connects our enterprise-grade data and signal intelligence directly to your GTM stack, including native exports to Salesforce, HubSpot, ZohoCRM, and Microsoft Dynamics.

It’s how we deliver on the promise of One Platform, Lower TCO, and Higher ROI, consolidating your tools and simplifying your GTM motion.