ABX: Staying at the Forefront of Innovation

Date : October 12, 2022
Time : 06:00 pm - 08:00 pm EDT
Location :
Eddy V’s - Tysons Austin Room 
7900 Tysons One Place
McLean, VA 22102

Agenda :
Account-Based Experience is top of mind for most B2B marketing leaders, yet many are not certain of the best approach to developing their own company’s ABX internal strategy, partnering with Sales, and ensuring effective execution. We've gathered an expert panel from leading organizations to help us explore how buyer behaviors are evolving, what successful organizations are doing to adapt, and how technology could evolve to support ABX campaigns.  We hope you'll join an exclusive group of DC marketing leaders on October 12th for a complimentary, invitation-only dinner and panel discussion.

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Meet the Panelists

Sangram Vajre

Sangram ran marketing at Pardot (acquired by ExactTarget and then ExactTarget was acquired by Salesforce for $2.7B). Soon after, Sangram co-founded Terminus which hit $1M in the first year, $5 in the second, and $15M in the third year ranking 21st in Deloitte’s fastest-growing company, named back to back as one of the best places to work.

Over 10M views of his content in just the last two years. Sangram has quickly become a go-to-market strategy expert and has been named as one of the top 21 B2B Marketing Influencers in the world by the DMN network.

Sangram is the author of three go-to-market books including the award-winning ABM is B2B and WSJ and USA Today bestseller book MOVE, a frequent keynote speaker, a host of the top 50 business podcasts called MOVE – A go-to-market Podcast with over half a million downloads.

Currently serving as a co-founder and CEO of GTM Partners, a data-driven Analyst firm, Sangram and his team is championing the cause of “Efficient Growth” with modern go-to-market plays.


Jim Gilkey

Jim has over a decade of experience in sales and marketing, currently working on the Enterprise sales team at Terminus. He is speaker on personal branding, a part-time marketing consultant, and the host of a top-fifty B2B marketing podcast, Account Based Beverages. Outside of work, Jim volunteers at his parish, coaches youth sports, mentors through Big Brothers Big Sisters of Central Indiana, and makes the most of every second he has with his wife, five children and dog.