Sr Manager, Product Marketing

at SalesIntel (View all Jobs)

US Remote

Description

SalesIntel’s unique approach to data collection, enhancement, verification and growth distinguishes us from the market, solidifying our position as the best B2B data partner and revenue intelligence platform on the market. 

Our product team is looking for an experienced product marketer to join us at an exciting inflection point in our growth. You will put yourself in our clients’ shoes to truly understand the pains and challenges of our target market and communicate how our value proposition differentiates us against our competitors. You will execute product and feature launches, internally and externally, and capture market feedback to guide product direction. This key role will also enable our sales teams to know what and how to sell, directly helping to contribute to our sales pipeline and revenue. 

This is a highly-visible position in our organization with both tactical and strategic responsibilities and a great opportunity for an enthusiastic and strategic product marketer ready to influence and optimize the product marketing function at SalesIntel.

What You’ll Be Doing:

  • Partner with the product development team to translate product features into benefits and solutions and provide key market feedback to aid in future product development and roadmapping
  • Manage new product releases and launch plans
  • Become the in-house expert on the competitive landscape, educate the go-to-market team, and support the development of competitive positioning talking points and strategies
  • Work closely with marketing and product leadership to refine positioning statements, address client and prospect pain points, and establish our value to the market
  • Collaborate with in-house creators including writers, designers, and videographers to create compelling content
  • Partner with customer marketing on upsell campaigns by identifying key product usage patterns that translate into new opportunities
  • Gather and analyze information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies

Qualifications:

  • 5+ years of product marketing experience for a B2B SaaS or DaaS company, ideally with experience working for a growth-stage start-up
  • Experience with products designed for marketing, sales, and revenue operation audiences is a plus
  • Experience in applying frameworks and mental models to understand messaging and positioning, such as ideal customer profile (ICP), buyer personas, buyer journey frameworks, strategic competitive analysis, etc.
  • Highly collaborative with ability to communicate effectively cross-functionally and drive internal stakeholder buy-in 
  • Must be able to demonstrate exceptional writing and presentation skills in English
  • Excellent organizational and project management skills. Trello experience helpful.

Our Team

You will join a vibrant and experienced team that believes in building products that make our clients’ lives better. You will be encouraged to think of creative solutions and develop strong partnerships with your product management counterparts, in order to deliver features that our clients enjoy using. We support our go-to-market teams in developing the association between SalesIntel products and our clients’ professional success. Our team members are independent thinkers who lean on each other to share experiences, develop ideas, and implement collaborative solutions. 

Location: US Remote