Workshop Series: Blueprint for
Higher Performing ABM Campaigns

Session One Recap: Targeting

If you had to boil down Account-based marketing into its core principles they would be targeting, engagement, and measurement. If you can successfully build each of these aspects into the foundation of your program, then you’ll be setting yourself up to win!

Yet, there is simply too much information to unpack in a single session with anyone. That is why SalesIntel and Aspirant have created this three-part series so we can dive into each concept:

Session One Takeaways:

  • Intelligently identifying your target accounts
  • Creating wholistic buyer personas (it’s more than just the title)
  • Knowing the data types you need for ABM


Want to learn more about SalesIntel? Book a custom demo with our sales consults to review your specific use case:
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What makes Aspirant so different? Visit their site for details on their innovative model and the breadth of their consulting expertise. 
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Watch the Webinar Video Recording

Webinar Deck Used in Recording

Meet the Presenters

About Andrew Rupert & Aspirant

Andrew has more than a decade of B2B and B2C marketing experience, having built expertise and developed methods while guiding strategy for companies such as Heinz, Valvoline, and PPG. As Director of Digital Marketing for Aspirant, he incorporates those best practices into an efficient, effective program tailored to driving awareness for his firm amongst the targeted audience. Aspirant is a global management and technology consulting firm based on a different approach. We utilize integrated expertise across lean, experienced teams to deliver sustainable results for our clients.

About Ariana Shannon & SalesIntel

Ariana serves as the Marketing Director for SalesIntel is the most comprehensive contact and company data provider that helps you target your ideal prospects and accelerate revenue growth. With 95% accurate, human-verified contacts, 77+ Million machine processed data, and the most direct-dial contacts in the industry, SalesIntel is your resource for contact data. SalesIntel’s new method is to have every direct dial number and email tested and re-verified every 90 days. Our combination of automation and researchers allows us to reach 95% data accuracy for all our published contact data while continuing to scale up our number of contacts. With the most comprehensive contact & company data and our excellent customer service, SalesIntel is your partner in growth!