SalesIntel.io and Measured Results Marketing recently discussed why Account Based Marketing (ABM) initiatives are the hottest topic in the B2B space and why they so often fail.
Below you can view the webinar recording and slide deck used.
In this recap webinar you will learn:
- What is ABM and why is it going to be the leading B2B strategy of 2019?
- Why is ABM so hard to successfully implement?
- What are the most common ABM marketers encounter?
- When you get stuck (and you will) how do you get unstuck?
- What are the best technologies and strategies to avoid the biggest ABM mistakes marketers make