Enhancing Marketo Skills: Actionable Engagement Program Reports and Optimizing Martech Stack

Break-Out Sessions:
Come with your nagging questions and toughest challenges. We’ll reserve time at the end for break-out sessions that help demand gen and marketing ops pros get exactly what they need from their platform.

About Jenn DiMaria

A Marketo Certified Solutions Architect and Marketo Champion, Jenn has over 10 years of marketing experience and holds an MBA in Marketing from DeSales University. She previously worked as a national Director of Marketing for a global software/technology company and likes to focus on strategy and scalability. She’s also a **** who really, really likes cleaning data. 

Topic: How to Get Actionable Reports from Marketo Engagement Programs

The need to nurture prospects and customers has launched a major epidemic: everyone knows they need to deliver behavior-based content but they don’t know how to define success (or report on it). How can you support marketing initiatives or enable your team if you don’t have results? In this rapid-fire presentation, learn how to design a Marketo engagement program that reports on your goal and use actual data to plan your next steps.

About Jomar Ebalida

Marketing Technologist and Growth Marketer, Principal Consultant, Matulin Marketing. Jomar is an outside the box marketer who is naturally curious about new marketing technology. His passion is helping build the bridge between marketing and sales through proper process and reporting. Proven expertise in marketing operations, implementations, digital marketing, social media, interdepartmental communications, business intelligence software, and creating and analyzing marketing data.

Topic: Centralizing Your Decentralized Apps: How To Optimize Your Martech Stack [presented virtually]

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