So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? Target Audience? Plan? Resources? Tools? Investment? ROI? What is a B2B Sales Strategy? A B2B sales strategy is a structured approach companies use to target, engage, and convert other businesses into customers. Unlike B2C, which focuses … Continue reading 10 B2B Sales Strategies for Building a Better Sales Pipeline